Limited Run has a Facebook Page called Limited Pressing, but not for long. After becoming frustrated with Facebook advertising, as well as Facebook itself, the firm has decided to ditch its Facebook Page altogether.
While testing Facebook’s advertising system, Limited Run noticed it could only verify about 20 percent of the clicks that were supposedly being converted to users showing up on its Web site. After trying a few analytics services to figure out the remaining traffic, the company built its own software out of exasperation.
That’s correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let’s move on, because who the bots belong to isn’t provable.
I’ve worked alot with Facebook ads and have found my campaigns to be very successful. However, I’ve always used Facebook ads to drive traffic onsite - to Facebook pages. I’ve never used the ads to drive traffic off site.
Obviously there is a lack of clarity on this issue and I’m interested to see how (or if) Facebook responds.